AUTISM MARKETING OVERVIEW:
This pediatric autism therapy provider sought to expand into new markets while also growing in their existing ones.
They hired Pitch Digital as their fractional CMO to help with their strategies, systems, and people in marketing, community outreach, and admissions.
In two years, they saw the success of several critical growth decisions.
THE CHALLENGE
This organization lacked the necessary systems to determine which marketing tactics were effective and which were not.
They also had employees with responsibilities in both operations and marketing. They had little faith in digital marketing. To grow, they needed to enhance their marketing strategies, systems, and personnel.
RESULTS
2.75X Revenue in 24 months
35% decrease in acquisition cost from digital marketing
2 new locations launched
OUR APPROACH
- Audited people, systems, and technology used in marketing, admissions, and community outreach.
- Restructured the teams, implemented better software for data/analytics, and changed the digital marketing strategy.
- Utilized data to inform changes to lead generation and conversion strategies.
TESTIMONIAL
“Finally found someone in marketing who isn't simply trying to "sell the sizzle." Pitch Digital is straight forward, transparent, and collaborative. My previous experience with many other marketing companies is that they sell you really hard on the front end and then abandon you for new business after a few months. That, or they disguise their lack of progress with fancy slide decks and inflated numbers. Pitch Digital takes a no BS approach and I appreciate that.”
