GOOGLE ADS MARKETING BACKGROUND:
LeansAI, a cutting-edge AI sports betting software, partnered with Pitch Digital to overhaul its Google Ads strategy. The objective: drive more high-intent traffic, increase free sign-ups, and ultimately grow revenue through smarter targeting and performance optimization.
THE CHALLENGE
While campaigns were active, they lacked ongoing optimization, reporting, and strategic direction, resulting in underperformance and missed opportunities.
RESULTS
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385% increase in revenue from Google Ads
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45.33% increase in free picks sign-ups
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6.7% decrease in cost per click
OUR APPROACH
- Completely restructured campaigns with refined targeting, ad assets, and landing page alignment
- Launched campaign-specific strategies around individual sports and seasonal trends
- Implemented conversion-based reporting for smarter, real-time decision-making
TESTIMONIAL
“I find with some companies or contractors they need a lot of direction and hand holding - but Pitch has created an entire paid ads strategy from scratch and implemented and grow it with little need for any oversight. They provide status along the way and recommend many out-of-scope ideas to work towards a comprehensive digital strategy for the website.”