BACKGROUND:
AspenRidge Recovery, an outpatient addiction treatment center with three locations across Colorado, partnered with Pitch Digital to increase census and implement a comprehensive digital marketing strategy. By combining SEO, paid media, CRM implementation, admissions optimization, and conversion rate improvements, AspenRidge saw substantial growth in qualified leads, admissions, and marketing efficiency.
- 27% increase in marketing-driven admissions year over year
- Doubled the share of marketing admissions, growing from 30% to 60% of total admissions
- Reduced Cost Per Admit by 48%
- Lead-to-admission conversion rate improved by 33%
THE CHALLENGE
AspenRidge Recovery faced increasing competition in a saturated market. Their admissions team lacked a structured CRM, making lead tracking ineffective and preventing them from understanding which marketing efforts were working. Additionally, their website had low traffic and suboptimal conversion rates, making it difficult to attract and retain prospective clients.
OUR APPROACH
1. CRM & Admissions Process Optimization
- Implemented a CRM system to track leads and streamline the admissions process
- Trained the admissions team on CRM usage, data tracking, and lead management
- Developed a comprehensive admissions hiring and training program
- Conducted in-depth training sessions with the admissions team to ensure they fully understood how to optimize lead handling and improve conversion rates
- Worked closely with the team to refine their approach to client interactions, emphasizing empathy, efficiency, and consistency
2. Website & Conversion Rate Optimization
- Redesigned the website to improve user experience and increase phone call and form submission conversions
- Aligned internal and external messaging for clarity and effectiveness
3. Multi-Channel Digital Marketing Strategy
- Developed and executed a comprehensive SEO strategy to improve organic search rankings and drive more qualified traffic
- Managed PPC campaigns to maximize lead generation while maintaining target CPA
- Implemented cross-channel advertising to ensure consistent brand presence across platforms
- Created video assets to enhance engagement and trust with prospective clients
4. Data-Driven Insights & Performance Tracking
- Configured and monitored call tracking to analyze lead sources and optimize ad spend
- Built marketing reports to evaluate ROI by channel, ensuring data-driven decision-making
TESTIMONIAL "Working with Steve and the team at Pitch Digital has been transformational. Their expertise in behavioral health marketing and their data-driven, hands-on approach helped us elevate our admissions strategy and scale with intention. Steve isn’t just a consultant—he’s a strategic partner who understands our mission and knows how to move the needle."
