A premier adventure outfitter based in Colorado, operates on a rare 6,000+ acre private mountain offering guided snowmobiling, whitewater rafting, side-by-side ATVs, snow tubing, and e-mountain biking.
In January 2025, the company partnered with Pitch Digital to strengthen their digital marketing strategy with the goal of improving year-round bookings through better SEO, paid media, and conversion tracking.
With a blend of expert-driven messaging and targeted acquisition efforts, the collaboration led to the most successful winter on record, followed by strong summer growth.
RESULTS
- 31.3% YoY increase in winter bookings (Nov–Mar):
Total bookings increased by 31.3% year over year, marking the most successful winter season to date. Even excluding gratuities, growth remained strong at 29.4%.
- 1030% Return on Ad Spend (ROAS) from Google Ads:
Paid media delivered a 10.3x return on ad spend, a 154% improvement year over year, with PPC driving a significant boost in overall revenue.
- SEO Organic Traffic Nearly Doubled:
Organic sessions rose 98.49% YoY in winter, with a 27.7% increase in revenue from organic search.
- Summer SEO Gains:
Organic sessions for July 2024 rose 23.1% and August sessions climbed 14.2% YoY, with July organic booking value up 13.8% and purchases up 8.4%.
- Lower CPC, Higher Efficiency:
In August and September 2025, cost-per-click (CPC) dropped to $1.26–$1.86 with ROAS between 7.85x and 8.19x, validating high campaign profitability across peak months.
TESTIMONIAL
“We have been so thankful to have Megan and his team managing our Marketing SEO. The team is super professional and very responsive. Megan gives me great revenue tracking and insight reports, and literally took our brand from 9th on the local search to third in a season! Love these guys..”
THE CHALLENGE
The outdoor adventure center had an incredible offering, exclusive access to private wilderness, a roster of well-trained guides, and a five-activity adventure portfolio, but its digital channels weren’t delivering proportional results.
Marketing lacked full conversion tracking, and existing SEO and PPC strategies did not effectively reflect the company’s premium value or search intent related to “snowmobiling in Colorado” or “private rafting trips.”
The brand needed to increase bookings both in peak winter and summer seasons by reaching qualified leads and converting more website visitors.
They needed to compete with large resorts, but from an off-resort, expert-driven positioning.
WHAT WE DID
We rebuilt SEO foundation by:
- Targeting high-converting, intent-driven keywords like “{location} snowmobile tours,” “rafting near {location},” and “sledding in {location}.”
- Optimizing website content to highlight exclusivity (6,000+ acres, guided-only experiences).
- Publishing activity-specific landing pages aligned with real user queries.
- Improving site performance (mobile speed, structure) to support Google’s Core Web Vitals.
The results: nearly double the organic traffic YoY and steady SEO revenue gains in both winter and summer.
Google Ads (PPC):
We audited and rebuilt Google Ads campaigns with:
- Segmentation by activity type (snowmobiling, rafting, tubing, etc.)
- Focused geographic targeting around key feeder markets.
- New ad creatives emphasizing exclusivity and adventure.
- Continuous A/B testing of ad copy and landing page calls-to-action.
Key ROAS numbers:
- 10.3x return on ad spend during the 2024–2025 winter season.
- August and September campaigns consistently delivered 7–8x ROAS, reflecting high efficiency and strong conversion performance
Analytics + Attribution:
We implemented full-funnel tracking:
- Google Tag Manager + GA4 setup for button clicks, forms, and bookings.
- 72-hour attribution window to measure delayed purchases.
- Monthly ROI reports broken out by channel and campaign.
This enabled more intelligent budget allocation and reduced waste, especially during mid-week, low-demand times.
Conversion Rate Optimization (CRO):
Improvements included:
- Streamlined “Book Now” user flow and mobile UX.
- Stronger social proof (guide photos, customer highlights).
- Clearer activity comparison to match guest interests.
These changes helped turn increased traffic into real revenue.
CONCLUSION
From January 2025 through the end of the year, the outdoor adventure center dramatically increased its digital performance, achieving record winter bookings, a 10x return on ad spend, and sustained organic growth through summer.
Pitch Digital’s tailored strategy helped the company fully leverage what made it special: exclusive terrain, unmatched service, and authentic Colorado experiences.
