INTRO:
An Oregon rafting company hired Pitch Digital as their fractional CMO to help analyze and redefine their marketing strategy going into their busy summer season. With an updated PPC, SEO, and website conversion rate optimization strategy, we were able to increase revenue compared to the previous year
RESULTS
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20X ROI on Marketing Spend
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18% increase in revenue year over year
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1,347% increase in conversions from Google Ads
- 40% decrease in cost per conversion from Google Ads
THE CHALLENGE
Deschutes River Adventures, a locally owned and operated whitewater rafting company in Oregon, had been running their own marketing campaigns for years. DRA partnered with Pitch Digital to implement tracking to understand the ROI across their marketing channels, and to cost-effectively scale their marketing strategy.
WHAT WE DID
- PPC: Audited last season’s Google Ads campaigns and made significant changes to optimize the account, decrease cost per conversion, and increase overall revenue. Implemented tracking and monitored ROI regularly in the busy season to make sure there were no diminishing returns.
- Conversion Rate Optimization: Implemented several changes to the website focused on converting more website visitors to customers and improving user experience, which ultimately translated into more customers.
- Analytics/Reporting: Built out marketing report, which included ROI by marketing channel. Now we know which marketing efforts are generating results.
- Focused on Booking Days/Time of Year: increased weekday bookings and bookings in months where they weren’t already busy/full last year for guided rafting trips
“Pitch Digital was wonderful to work with. They quickly learned our market and applied their expertise to help grow our business by nearly 20% in the first year. Megan is extremely knowledgeable in the world of digital marketing and I highly recommend her services.”
