Fractional
Chief Marketing Officer
What is a Fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need the role of a CMO, but not in a full-time capacity.
Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership and often enjoy the flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the amount of work required by the CMO does not constitute a full-time position.
Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership and often enjoy the flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the amount of work required by the CMO does not constitute a full-time position.
What You Get
- Develop short and long-term marketing strategy.
- Decide which marketing channels are best for your business (such as SEO, content marketing, paid advertising, podcast, etc)
- Solve marketing problems that will arise and need to be resolved quickly.
- Hire new employees or contractors and building out your team for success.
- Create foundational reporting and analytics to measure the success of your campaings
- Grow aquisition and nurture channels
What Our Clients
Have To Say
“Megan is fantastic and super easy to work with! An excellent strategist, seasoned marketer, knowledgeable in a ton of marketing tools and most paid platforms. She can help take your business to the next level!”
Chari HarrisDirector of Paid Ads
“Megan took over our digital marketing campaigns and the results we’ve seen far surpass other agency that we’ve worked with in the past. She is a talented, hard-working digital marketer, and I would recommend her to anyone that is looking to grow their business.”
Matt KayneCEO
“Megan took over our digital marketing campaigns and the results we’ve seen far surpass other agency that we’ve worked with in the past. She is a talented, hard-working digital marketer, and I would recommend her to anyone that is looking to grow their business.”
Matt KayneCEO
Let’s Discuss Your
CMO Needs
We will evaluate your current marketing strategy and make recommendations based on your organization’s goals.