Fractional CMO for Rafting Company: How Strategic Marketing Doubled Revenue
A Colorado outdoor outfitter hired Pitch Digital as their fractional CMO to help analyze and redefine their marketing strategy going into their busy summer season. With an updated PPC, SEO, and CRO strategy, this Colorado Outdoor Outfitter blew their revenue and total bookings goals for the previous 30 years out of the water (2X revenue) within 6 months.
RESULTS
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2X revenue within 6 months
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158% increase in ecommerce transactions YoY
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42% increase in bookings YoY
THE CHALLENGE: Why outdoor adventure companies need a CMO
This local Colorado outdoor outfitter wasn’t seeing the results they wanted with their current marketing strategy for their whitewater rafting, zipline and ropes course adventures, so they hired Pitch Digital to audit their marketing campaigns from previous years, recommend a new strategy, and execute that strategy in time for their busy season.
WHAT WE DID
- PPC: Revised PPC strategy and budget allocation, made significant changes to PPC campaigns, implemented tracking and monitored ROI regularly in busy season to make sure there were not diminishing returns.
- Conversion Rate Optimization: Implemented several changes to the website focused on converting more website visitors to customers.
- SEO: Revised SEO strategy and budget allocation, implemented tracking and monitored ROI regularly in busy season to make sure there were not diminishing returns.
- Analytics/Reporting: Built out marketing budget, created performance forecasts and reported on ROI by marketing channel. Migrated to GA4.
“Megan made a few strategic changes that had a big impact on our business. She is easy to work with, makes data-driven decisions, and gets creative with a tight budget. We had a record breaking year!”
Why a Fractional CMO Makes Sense for Your Rafting Company
- Cost-effective leadership: You get CMO-level strategy without a full-time, year-round salary
- Industry-specific focus: Someone who understands seasonality, booking windows and digital marketing for outdoor outfitters.
- Accountability and ROI focus: Not vanity metrics—actual bookings and revenue.
If you’re running a rafting company (or broader outdoor adventure business) and you’re tired of stagnant growth, hiring a fractional CMO may be your game-changer. The results speak for themselves: doubling revenue, increased bookings and stronger online presence. The challenge now is execution. Make a move, measure everything and stay focused on bookings and revenue, and not just impressions or clicks.
